Audra Koch, Southern New Yorker

Hi, I'm Audra

I’m a Texas-born gal turned New Yorker working in the fashion industry and trying to advocate for positive environmental change from within a multi-billion dollar company.

I started as a style and beauty blogger right as I was entering college at NYC’s Fashion Institute of Technology. After a bachelors degree and three years in the industry, I have come to the realization that the way we currently operate is not sustainable.

When I started my journey into eco-conscious fashion and sustainable living, I was frustrated that all the style labeled ‘sustainable’ looked so crunchy (for lack of a better term). I knew there had to be a way that eco-conscious fashion could be chic.

So that is what I’ve set out to do. Find ways to reduce impact on our planet without sacrificing style and ease. The focus of this site is to educate and celebrate small steps towards a more conscious lifestyle, and pursue progress over perfection.

Follow along for all the latest, and connect on the daily through Instagram!

xo,

Audra

I don’t want to be a fashion blogger anymore. . At least, not the same kind. I started this site as a style blog right as I was entering college at @fitnyc . I was searching for my passion and place in the world, and all I knew was that I loved
A couple shots from this vintage baby’s first night out in Brooklyn ✨
Came for the lobster rolls, stayed for the views 🦞🌊
I’ll be by this pool for the next three months if you need me (but plz don’t) 🌊🌊🌊